Your conscious choice.
Amid the constant flood of new cosmetic products introduced each day, and the rapidly growing beauty and care trends innocently labeled as “movements,” ya da was created not to accept the standards imposed for social approval, but to offer a different choice.
Our story begins with encouraging safe, effective care and healthy beauty.
Inspired by natural resources, our team works wholeheartedly to develop environmentally friendly and effective products. We carefully design each of our formulas to earn the trust of our users and to meet their needs, refining every product with meticulous attention.
We are not limited to just our products. At “ya da,” we are committed to redefining the perception of beauty and care.
We aim to create an environment where everyone can celebrate their own unique kind of beauty, because true beauty cannot be confined to standards. We believe that each of us is one-of-a-kind, and that embracing this uniqueness is essential.
Let’s move beyond what is imposed on us and redefine beauty together with ‘ya da’.
If you’re ready, let’s take a step together toward the freedom of beauty.