We set out to create a perfect harmony between beauty and environmental responsibility. As a cosmetics brand, we act with the awareness of not only leaving a mark in our industry but also contributing value to society and the environment. Our sustainability policy is built on a firm commitment to protecting nature. This policy is shaped around the following core principles.
Protection of Natural Resources: When selecting the raw materials for our products, we prioritize biodiversity and ensure that nature is not harmed. This approach concerns not only producing raw materials without damaging the environment but also the environmental impact of waste generated after product use.
For example, substances we spit out after brushing our teeth and rinsing our mouths can increase bacterial resistance, pollute water resources, and threaten marine life—seriously disrupting the natural balance. For this reason, we carefully determine the source of every ingredient to help preserve ecological harmony.
Packaging Reduction and Recycling: In our packaging, we prioritize not only product safety but also the use of eco-friendly materials. With recyclable and sustainable packaging, we protect the beauty nature offers us and carry it into the future.
Carbon-Neutral Production: To minimize our carbon footprint throughout our production processes, we actively prioritize energy efficiency and the use of renewable energy sources. With carbon-neutral production and logistics solutions, we act with sensitivity toward nature and take responsible steps for the future.
Our Commitment to Protecting and Expanding Forests: To strengthen our environmental conservation efforts, we collaborate with the General Directorate of Forestry to create new forest areas and contribute to the increase of green spaces. Through this partnership, we will also support the preservation of biodiversity and ecosystems.
Community Contribution and Education: In every step we take, we strive to reflect our commitment to our community and to nature.
By providing our stakeholders with information on sustainability, we aim to help them understand the value of natural resources and recognize the importance of protecting them. Through educational programs and awareness campaigns, we continue encouraging individuals from all parts of society to appreciate the value of nature and to take part in conserving it.
In our sustainability policy, we work each day to move forward and take more effective actions. With determination, we continue our commitment to leaving a clean and healthy world for future generations while protecting the natural balance.